Get ready to get away.
Client: Allianz
Creative Direction
Art Direction
Graphic Design
Campaign Development
A year after we helped Allianz get a solid campaign running, they came back asking for more. We acted as an extension of their internal team, operating seamlessly within their identity and voice to deliver a suite of assets across channels.
We built a campaign of spots that reinforced what travel insurance is really about: protecting unforgettable, priceless experiences.
While sourcing footage from videographers on Artlist and Filmsupply, we wrote scripts to true back to their six target archetypes: covering every prospect’s unique priorities. Six videos, three lengths each, three aspect ratios each. What’s that, only fifty-four assets?
Unique concepts for unique travelers.
Fifty-four not enough? Once we felt good about the creative in English, we worked up the assets in Canadian French for our neighbors up north. Cent huit!
Et encore.
A story for every kind of traveler.
Authenticity
For adventurers who crave the true local experience.
Digital Nomads
For remote workers who love a good view.
Luxury
For jet-setters who truly want to treat themselves.
Reconnection
For travelers looking to deepen bonds.
Sustainability
For visitors who want to leave no trace.
Wellness
For explorers ready to slow down and take it all in.
With repeated success over a couple years, Allianz has tapped us to continue expanding this campaign and refreshing it as needed.
Eternal gratitude to and general admiration for Ashton Boiar on copy. Much respect and and appreciation for Brian Harrell on video and motion.
