Local buzz for a community credit union.
Client: ABNB Federal Credit Union
Campaign Development
Art Direction
Graphic Design
Illustration
Brand Strategy
ABNB Federal Credit Union faced two dire threats: dwindling membership and low brand recognition. Their immediate goals were to increase deposits and boost brand awareness in the Hampton Roads area of eastern Virginia: no small feat to achieve in a short amount of time.
Within a short time, ABNB saw over 200% more web traffic and nearly 50% more engagement. They reported a notable increase in deposits and an overall positive reaction from the community.
Lots of love to Alexis Gayle on creative direction and Lolita Foster on copy. Thank you Brian Harrell for taking these illos and makin’ ‘em move!
