A region on the rise.
Client: RVA Rising, Community Foundation of Richmond
Identity Design
Art Direction
Graphic Design
The Community Foundation sought a bold, unforgettable brand identity for RVA Rising, in partnership with organizations like United Way, ChamberRVA, RMHF, and Plan RVA. RVA Rising is a regional movement in which advancements in economic mobility take center stage.
Stepping up to change.
Three horizontal bars act as a staircase for the type. Bold type and strong linework reminiscent of a flag suggest forward progress and passion. Deep navy, maroon, and gold work together to suggest economic mobility, respect, and optimism. Sparingly used tints soften the palette, allowing for flexibility and added approachability in messaging.
RVA Rising continues their work in highlighting the progress of community organizations in the region.
Shouts out to Emily Peters for the creative direction and copywriting. Much obliged to Jack Sample for brand guide layout work. Check out Brian Harrell, who turned my storyboard into that beautiful video.