A logo that raises the bar.

Client: Greater Richmond Bar Association

Identity Design

Pro Bono Virginia is a platform that assesses lawyers’ interests and skills to connect them with pro bono opportunities that fit their careers. Since less than 10% of private attorneys in Virginia currently participate in pro bono cases, the need is impossible to overstate.

Bridging the justice gap.

The shape of a capital V houses an aspirational landscape, which encompasses all of Virginia’s diverse geography: from ocean to mountains. Colorful and optimistic, this illustrative approach communicates connection, change, and opportunity.

Stacked version of the Pro Bono Virginia logo

With a strong, aspirational identity, Pro Bono Virginia is beginning its work to close the justice gap through their event outreach and digital presence.

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Spreading Roots