Crowdsourcing a flood-resilient future.
Client: Virginia Department of Conservation and Recreation
Graphic Design
Brand Development
Community Outreach
Art Direction
The Virginia Department of Conservation and Recreation's (DCR) Office of Resilience Planning needed to engage local communities to involve them in state-wide and regional flood resilience planning initiatives. Our first step was to develop an extensive brand guide for DCR based on a selection of their existing assets.
Turning the tide on awareness.
After developing the brand guide, we thought we oughta put it to good use. We used their new brand to begin community outreach initiatives in key coastal and in-land communities like Norfolk and Richmond. Rack cards, Instagram, Facebook and LinkedIn posts, flyers, posters, and more were developed to gather feedback, data, and insights to inform two key resilience plans.
DCR continues its outreach using the established aesthetic to engage the community and gather insights, informing future iterations of its coastal and state-wide plans.
Shouts out to Emily Peters for creative direction, and Steph Patino on copy. Special thank you to DCR and Virginia Sea Grant for the stunning photography.